The final result was a scalable learning platform curated for product-related content. It offers training programs and certifications, short courses, product tools and frameworks, live events, workshops, and a focused community to foster continuous learning and professional growth.
This shift enabled Tera to transition to a subscription-based model, achieving 20% annual renewal rates, reducing operational costs, and increasing accessibility for users, while positioning the company for sustainable growth.
Context
Tera's cohort-based learning model was costly, resource-intensive, and difficult to scale, limiting the company’s ability to grow sustainably. At the same time, students faced challenges accessing all available content and experienced a fragmented and limited learning journey. This raised a key question:
Back
Tera is an educational startup that prepares professionals for the future of work by offering practical courses and programs focused on skills in technology, design, and digital business.
I contributed to the discovery process by aligning user needs with business objectives and crafting strategic solutions. I also helped build Tera’s design system and designed key platform features, including live events, to enhance the learning experience.
