Project Management · Sports Marketing · Live Marketing · Branded Content

Giovanna
Gomes

Sports marketing project manager with over 7 years of experience in brand activations, branded content, live marketing and large-scale project management. With experience at major sports brands, operating between Brazil and Europe. Master's in Sports Communication and Journalism from Universidad Europea de Madrid — in partnership with Real Madrid C.F. —, where she also worked in the Communications and Press department. Attended two FIFA World Cups in person: the Women's World Cup in Australia in 2023 and the 2026 World Cup in New York. Now based in Madrid, bridging the Brazilian sports world with the European market through strategic vision, institutional relationships and delivery.

7+Years of experience

4Continents

10+Major brands

Work

Vista Art · 2021–present

Sports Marketing Projects

Project Manager Branded Content Live Marketing Brand Activations

Strategic management of sports marketing and live marketing projects — from briefing to delivery, leading teams, timelines and multiple stakeholders. Leadership in planning, budgeting and team management, ensuring on-time, high-quality delivery. Acting as the bridge between clients, partners and internal teams, combining strategy and execution to create meaningful and impactful experiences.

PUMA → Red Bull → Vista → Vans → ASICS →

Ver no Instagram

FIFA & Lay's · 2026

World Cup 2026 — Fan Of The Match

Project Manager Branded Content +6 cities · Eastern USA

Management of the Fan Of The Match branded content project, a partnership between FIFA and Lay's during the 2026 World Cup. Responsible for end-to-end project organization and operations: strategic alignment with FIFA and Lay's stakeholders, coordination of photo, video and production teams on-site at stadiums, and remote management of live coverage across more than 6 cities in the Eastern United States — from kickoff to final whistle.

Real Madrid C.F. · 2025

Communications & Press Internship

Press Relations Media Management Content Production Athlete Relations

Support to the Media Officer and press department of the world's biggest club. Coordination of press conferences, player interviews and media management during matches. Direct connections with local press and hands-on experience with athlete shootings and content production.

Period

Aug — Nov 2025

Location

Madrid, Spain

Area

Communications & Press

Context

Master's in partnership with the club

Ver no Instagram

adidas · 2022

Al Rihla — FIFA World Cup 2022 Ball Launch

Influencer Marketing Asset Management 5 States

Management of the brand's full football category asset team for the launch of the official World Cup ball — the Al Rihla. A tour across 5 states, coordinating influencers and athletes who starred in the brand's global launch campaign for the World Cup.

Al Rihla Journey → More →

Leroy Merlin Brazil · 2018–2020

Digital Content & Casa de Verdade Channel

Content Strategy Social Media Reality Show Branded Content

Full management of content planning and production for the brand's digital channels — from briefing to final product. Responsible for the Casa de Verdade channel (branded content and DIY community) and the Leroy Merlin channel, focused on products and business. Also part of the production of a YouTube reality show in partnership with Corrida das Blogueiras — and responsible for the first partnership between Leroy Merlin and Red Bull Brazil: the Ladeira Abaixo event, managing brand positioning and sponsorship.

Leroy Merlin Channel → Casa de Verdade Channel → Reality Show → Red Bull Ladeira Abaixo →

Life

Over 7 years building a career inside what I love most: sport. I started by understanding how brands communicate through content and social media, moved through partnerships and sponsorships, creators and athletes, branded content and live marketing — arriving today at high-level project management. An intentional journey, step by step, always within the sports world.

Along the way, football took me around the world. In 2023, I spent 3 months in Australia — working, studying and attending the Women's World Cup in person. In 2024, I made one of the biggest decisions of my life: I moved to Madrid for a Master's in Sports Journalism from Universidad Europea, in partnership with Real Madrid C.F. The degree opened the doors of the world's biggest club — where I coordinated press conferences, accompanied elite players in media activities and connected with the European sports press, club presidents and entities like FIFA, UEFA and the IOC.

Throughout this journey, I lived moments few professionals have the privilege of experiencing in person: the Women's Champions League final in Lisbon and the men's final in Munich in 2025. And in 2026, I was brought in for a branded content project with FIFA — spending a month in New York living the World Cup in person.

Today Madrid is my home. And sport is my work, my passion and my compass.

🏆 Champions League 2025 View on Instagram → ⚽ Real Madrid View on Instagram → 🦘 Women's World Cup — Australia 2023 View on Instagram → 🌍 Madrid & Europa View on Instagram → 🌎 World Cup 2026 View on Instagram →

Education

Master's in Sports Communication and Journalism

Universidad Europea de Madrid · in partnership with Real Madrid

Completed 2025

Sports Marketing Management

ESPM — Sport as a communication and brand-building platform

Specialist

Advertising and Propaganda

Centro Universitário Senac

Undergraduate

General English Program

ILSC Education Group — Sydney, Australia

Exchange Program

How to Rock in Rio

Rock in Rio — Event and Business Management

Extension

Giovanna Gomes